Valuation is a key step in selling and buying a business: Most frequently asked question from business owners who are ready to sell is “How much is my business worth”, “What is the value of my business”? Determining the value of a business takes knowledge, experience, understanding market conditions and is often a complex process. Business brokers like us provide a “Broker Opinion of Value” for a business based on current market conditions also known as Market Approach. This is the most commonly used method among various other methods of valuation.

The underlying principle of market approach is: A buyer will pay no more than which he/she would have to pay to purchase an equally desired substitute in the current market conditions. There are different kinds of buyers in the market looking for businesses with different goals and each buyer may have a different approach to the valuation, so it is crucial to price the business accordingly. Pricing the business higher than the market value will not generate interest and pricing it too low is leaving money on the table.

How much is my business worth?

The type of valuation we offer is “Broker Opinion of Value” and this kind of value proposition is backed up by factors such as comparative market analysis of similar sold and unsold business, type of business, business trends, seller financials such as earnings (financial performance), buyer return of investment and many other factors commonly referred as “Direct Market Data Method”. The goal of direct market data method is to find the most probable selling price of a small business in the current market. If you want to know what your business can sell for, you would start looking at comparable business that have sold. This is a simple concept; the devil is in the details. As we always say there may be many approaches to the value but there is only one market.

We have access to several recognized business databases with both historical/current data for sold and unsold businesses. This data helps us in understanding business trends and the value for which they are selling. There is much to a broker opinion of value than just the data available. As a matter fact analyzing comparable data is a last step in valuation there are many steps before reaching to this point like finding and calculating the annual discretionary earning, current assets, fair market value of assets and many more.

Finally, we prepare a “Business Evaluation Report”. The Basic report provide an understanding of the business value which helps in deciding to sell a business. Detailed report can also be provided for a charge.


The broker opinion of value should not be construed to be compliant with Uniform Standards of Professional Appraisal Practice (USPAP), and it would not be useful for any purpose other than estimating the current market price of the stated specific assets of the subject business. Certified business evaluations are different from broker opinion of value. Certified business evaluations are done by certified appraisers and in some cases, we recommend independent third-party valuation services. If you need a certified business evaluation, ask one of our advisors for a recommendation.

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